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Turn every ring into a booked job

An AI receptionist that answers every call your crew can't, day or night — gets the address and the problem, books the work into your real openings, and rings your cell with the job when it can't wait.

Live the day you sign No texting paperwork $100/month · cancel any month
D
Dana · Ridgeline PlumbingIncoming · Tue 11:48 PM
LIVE
CallerHi — our water heater's leaking all over the garage floor.
DanaOkay, let's get that sorted. What's the address there?
Caller1180 Oak Hollow Lane.
DanaGot it. Is it still leaking, or have you been able to shut the water off?
Job captured BOOKED
JobWater heater leak
Address1180 Oak Hollow Ln
IntoHousecall Pro · Wed 8–10 AM
OwnerOn his crew board
Illustrative call. Names and addresses are made up.
The platform

Everything between the ring and the job

Not a script and a message pad. Four pieces that work together so a call becomes work on your schedule.

Answer

Every call picked up, nights and weekends included, by a receptionist trained on your services, prices, area and hours.

  • 24/7 answering
  • Your trade's words
  • Your service area
  • Honest if asked

Book

Routine work goes onto your real openings. No software? She finds out when suits them and rings your cell with the job.

  • ServiceTitan
  • Housecall Pro
  • Booking diary
  • Online booking

Escalate

A real emergency rings your cell with the address, and she can put the customer straight through to you.

  • Your emergency rules
  • Live transfer
  • Gas & CO safety

Follow up

Callers who hang up get a call back. Jobs you decline get rung with real alternative times. Jobs nobody accepted get chased.

  • Hang-up callback
  • Rescheduling
  • Crew board
Meet your receptionist

One voice on your line, every job it takes

Dana answers as your shop. The same voice rings back the callers who hung up and the customers you can't get to — so your customers only ever hear one calm, capable dispatcher.

Receptionist

Dana answers

Picks up on the first ring, gets the address first, sorts emergency from routine by your rules, and books it.

Talk to me

Your phone rings

On a burst pipe or a gas smell she puts safety first, then rings your cell with the address and can put the customer through.

See how
Hang-up callback

Nobody slips away

Someone gets a few words in and hangs up. She rings them back once — never pesters — and books the job while she has them.

Compare

When you can't make it

Tap decline and she rings the customer with real alternative times — not an apology. An emergency is never pushed to Thursday.

How it works
Crew board

Every job on your phone

Jobs land on your lock screen like a banking alert. Accept or decline with one tap. Ring your own line and she reads you the day.

Where jobs go

Robin sets you up

Already said yes? Ring the setup line and answer questions about your shop. A person checks it all before you go live.

Call (385) 340-6901
The app

Your whole shop, in your pocket

Every job, every call and every number your line produced — on the phone you already carry. Add it to your home screen from a link; there's no app store and nothing to log in to.

MagpieRidgeline Plumbing

Calls

All 23Booked 9Worth a listen 2
Sarah Mitchell Today · 9:03 PM

Water heater leaking. Booked Wednesday 8–10.

BookedAfter hours
Dan Price Today · 6:41 AM

Water through the kitchen ceiling at 412 Maple.

Emergency — rang you
(801) 555-0144 Yesterday

Asked about a re-pipe, didn't book.

Might be a lost job
(801) 555-0133 Yesterday

Hung up after six seconds.

Hung up — rung back
JobsCalendarCallsResults

Every call, and what happened

Booked, emergency, hung up and rung back — read from what she actually did, not what she said. Tap one to hear it and read it.

MagpieRidgeline Plumbing

Your week

MON28TUE29WED30THU1FRI2SAT3SUN4
7:00 AM
Dan Price

Burst pipe · 412 Maple Dr

EmergencyRob took it
10:00 AM
Sarah Mitchell

Water heater · 1180 Oak Hollow

Waiting on you
1:00 PM

Open on your diary — she can book this

3:00 PM
Lena Ortiz

Slow drain · 77 Birch St

On the board
4:30 PM

Open on your diary — she can book this

JobsCalendarCallsResults

Your week, with the gaps

Everything she booked, who took it, and the open time on your diary she can still fill.

MagpieRidgeline Plumbing

Results

Calls answered23

in the last 7 days · 8 after hours

9jobs booked
2emergencies sent to you
3 / 4hang-ups rung back
2worth a listen ›
JobsCalendarCallsResults

The numbers, straight

Calls answered, jobs booked, after-hours calls, and the few calls worth ten seconds of your time.

Example screens from a made-up shop.

Online booking

Customers book on your website, too

A Book Online button for your own site that books into the same real openings Dana does. Try it right here: it's live, and in this demo nothing gets booked.

Times before details

Customers see the real open week before typing a thing, so the ones who wanted Thursday don't give up halfway through.

Safety is never a booking

A gas smell or a burning smell gets "get out now" in the same words Dana uses. A burst pipe is sent to your phone line first.

Lands on your board

Same calendar, same job alert on your phone, marked "Booked online", and the customer can add it to their own calendar.

The numbers

This isn't a hunch. It's the most measured problem in the trades.

Three figures, each with the study it came from. No vendor surveys of eighty businesses.

46%
of home-services calls that reach a person turn into a booked job — the highest close rate of any industry measured. Picking up IS the sale.
Invoca, 70M+ calls across 10 industries
48%
never reach a person at all. Same dataset, same industry — roughly half the calls you paid to generate.
Invoca, 70M+ calls · 600M minutes
67%
of the people who land in your voicemail hang up without leaving one. You never learn they existed.
BIA Advisory Services
Compare

Magpie vs. the usual options

What changes when the phone is answered by something that knows your trade and can put work on your schedule.

MagpieTypical answering serviceVoicemail
Picks up every call, nights and weekendsEvery call, the first timeUsually, with hold queues at peakNobody picks up
Knows your trade’s wordsPrimed on the parts and faults of your tradeA general script—
Books the job straight into your softwareServiceTitan, Housecall Pro, or your diaryTakes a message—
Emergency: your phone rings with the addressAnd she can put the customer throughSome patch calls throughYou find out later
Safety first on gas, CO and burning smellsGets them out before anything elseDepends on the operator—
Callers who hang up get a call backOnce per enquiry, never pesteredRarelyMost never leave a message
When you can’t make it, the customer is rung with real timesFrom your live openings——
Every job on your phone to accept or declineCrew board, pinged to your lock screenEmails or messages—
PricedFlat monthlyOften per minuteFree — and it costs you the job

Answering services vary; this is what a contractor should expect from a typical one, not a claim about any named company.

An emergency, end to end

What happens when the pipe bursts at 2 a.m.

The call a voicemail loses and an answering service fumbles. Here is exactly what Magpie does.

Step 1

She answers and gets the address first

First ring, calm voice. The address comes before anything else, because every other part of the job depends on it.

Step 2

Safety before the booking

The one useful thing while help is coming: where the shutoff usually is. On a gas smell, a CO alarm or a burning smell, she gets everyone out first.

Step 3

Your phone rings — the moment it has the address

A voice reads you the address and the callback number. If you can take it, she puts the customer straight through to you.

Step 4

It's on your board when you surface

If you were under a house, the job is waiting on your crew board and on your line when you ring back. She never promises a time on your behalf.

Your numbers

What the missed calls actually cost

Move the sliders to match your shop. The defaults are deliberately conservative — the low end of every published figure, not the scary end.

Everything that rings — new customers, repeats, tire-kickers. An established shop runs 15–25 a day, so 100 a week is a modest starting point.
100
Invoca measured 48% of home-services calls never reaching a person, across 70M+ calls. Starts well under that.
27%
Your typical ticket. Not the big install — the normal one. Residential plumbing runs $250–$400 on ordinary work; emergency calls run far higher.
$400
Be hard on yourself here. Most shops guess high.
25%
Walking out the door, every year
$0
— per week
0
calls a week nobody answers
0
of those would have been jobs

Hear it on your own phone

Or just have it call you.

Put your number in and the receptionist rings you back in under a minute. It'll walk you through what yours would say, answer whatever you throw at it, and book you fifteen minutes with a human if you want one.

It will tell you it's an AI in the first sentence. Say "stop calling" at any point and the number is blocked immediately and permanently.

Pricing

One flat price. One job covers it.

Every call you can't get to, answered day and night, for less than one service call a month. No contract, and your money back if it doesn't earn its keep.

Everything included

Magpie

$100 / month
  • Answers every call you miss, nights and weekends, as your shop
  • Books the job into Housecall Pro, ServiceTitan or a diary we keep for you
  • Emergencies ring your cell with the address
  • Rings back the callers who hung up
  • The app for you and your crew, and Book Online for your website
  • We listen to your real calls and keep her tuned
The guarantee: no setup fee and no contract — cancel any month. If it hasn't earned its keep in your first 30 days, tell us and every dollar comes back.
FAQ

Questions contractors ask

Will my customers know it’s an AI?

If they ask, she tells them straight away — she never claims to be a person. She doesn’t announce it to somebody who just wants their no-hot-water problem solved; she sounds like a calm, capable dispatcher and gets on with it.

What happens on a real emergency?

She takes the address first, then your cell rings and a voice reads you the address and the callback number. If you can take it, she puts the customer straight through to you. You decide what counts as an emergency; everything else waits for morning.

Does it book into ServiceTitan or Housecall Pro?

Yes. With ServiceTitan she checks your real capacity and books the appointment on the job with your business unit, job type and campaign. With Housecall Pro (MAX plan) she books into your real booking windows. Both connections are tested against your own account before they are switched on.

What if I don’t use any job software?

Then she finds out when suits them and rings your cell with the job, or books into a diary that syncs to Google or Outlook. Plenty of good shops run on a phone and a notepad.

What if I can’t make a job she booked?

Tap decline on the crew board. She rings the customer back with real alternative times from your openings — never an apology and a vague promise. An emergency is never shuffled to Thursday.

What does it cost?

One flat monthly price, shown in the pricing section — no setup fee and no contract, and you can cancel any month. You pay by card on a secure checkout before your line goes live. If it has not earned its keep in your first thirty days, tell us and every dollar comes back.

How long does setup take?

One phone call. Ring the setup line, answer questions about your shop — services, prices, area, hours, what counts as an emergency — and a person checks everything before your line goes live.

Does she text my customers?

No. Everything happens by voice: she answers, she books, she rings back callers who hung up. That keeps your line clear of carrier texting registration and it is live the day you sign.

Ready to hire the receptionist that never misses a call?

Hear her answer as your shop in your browser right now — no signup, no card. Or book fifteen minutes with Tom and get a straight answer on whether it's worth it for you.